Group Brand Development & Activation Manager Jobs in Kenya (300 - 350K)

Our client is a Multinational in FMCG industry seeks to recruit for the following position:

 

Salary 300 to 350k negotiable

Responsibilities

• Create and develop brand activation plans for the implementation of brand’s strategy to support the regional marketing strategy ensuring that the end-markets aspects are aligned with the Region
•  Deliver brand targets for NNS, GM & MC by growing and sustaining brand performance and profitability
• Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
• Explore and exploit new opportunities for the brand portfolio.
• Manage the NPD process for the brands in the CBU ensuring delivery of brand’s NPDs post Gate 2 and ensuring that its requirements are managed and delivered according to targets. To provide required CBU input to NPDs pre Gate 2
• Identify local brand consumer insights and deliver agreed marketing research plans
• Implement pricing policy for products within the brand portfolio in the CBU.
•  Develop & execute approved brand M&C plan within guidelines & budget within the end-market.
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity (networks).
• Product Life Cycle Management including demand forecasting and minimising residuals for the end-market
• Work with channel team in development of Trade Marketing plans in the end-market
• Proactively identify sources and resource needs to support brand growth

Qualifications Experience

1. Bachelor Degree

2. 4-5 years demonstrated experience in Brand Management in an FMCG Company

3. Professional Qualification in Marketing is essential

4.IT savvy including the use of MS Office Suite of Applications

If you believe you have these credentials and are up to the challenge, then we want to talk to you urgently. Send your resume to Service@lafayette-resources.com. Only short listed Candidates will be contacted