Saturday, May 09, 2015
Location : Nairobi
Job Category: Marketing, Media & Brand
Salary : Not specified
Description
Our Client, in the Printing Industry seeks to recruit a Digital / Online Marketer. This is an exciting opportunity for a creative, energetic and enthusiastic individual with an interest in a challenging role that will help develop their career to full potential.
Details
Responsibilities
- Create websites that are appealing, original and portray a corporate image
- Plan and execute all SEO/SEM for the firm’s website
- Perform Google Ad Words and Analytics to segment & target clients’
- Design, build and maintain the firm’s social media presence through targeted Advertising
- Run social media marketing campaigns that attract as many people as possible to like the firm on social media,
- Create and handle all social media accounts (twitter, LinkedIn, Google, YouTube etc.)
- Create social media hype about the firm online
- Create and maintain the firm’s blog with clear, well written, thoroughly researched and engaging content /articles on the firms’ products and industry trends
- Convert online leads into actual sales through effective client engagement.
- Monitor online media, information sources (visitors’ data) and social channels
- Determine ROI and justify quality of actions taken and results
- Develop videos for marketing and sales opportunities
- Ensure the organizations web reputation is protected at all times
Educational Level / Experience:
- Bachelor’s Degree (Marketing, Business, IT or related field preferred).
- At least one year continuous experience in digital marketing.
Competencies/Skills
- Demonstrated experience in creating and managing SEO/SEM, marketing, databases, e-mail, social media, digital advertising campaigns
- A highly creative individual with experience in devising digital campaigns that lead to massive online following/sales
- Experience in optimizing landing pages and user funnels
- Solid knowledge of web analytical tools e.g. Google Analytics, Web trends, Net Insight etc.
- Knowledge of Ad serving tools e.g. DART, Atlas
- Experience in setting up and optimizing Google Ad words campaigns
- Working knowledge of HTML, CSS and JavaScript
- An organized and self-driven team player and detail oriented with strong analytical skills (both information and data)
- Outstanding written and verbal communication skills.
- Excellent customer service with strong soft skills
- Ability to manage a professional but effective social media presence
- Good knowledge of the latest trends and practices in online marketing and Measurement.
Applicants require a thorough understanding of the firm’s industry, services, products and technology as well as handling customers in a diplomatic manner,
If you are interested and are confident that you meet the outlined Qualifications and Skills, send your detailed CV with 3 Professional Referees and cover letter by 15th May, 2015.
Clearly indicate the position title on the subject line. Only shortlisted candidates will be contacted.
